Local SEO for Barber Supply

THE CHALLENGE

Barber Depot is a Las Vegas-based barber supply company. Well-respected and long-established, Barber Depot has been supplying the Las Vegas community for years with only the finest razors, hair clippers, beard oils, shaving supplies, and men’s grooming products.

Looking to grow even further, our team had the challenge of finding innovative and outside-the-box ways to take Barber Depot’s digital marketing strategy to the next level.

THE SOLUTION

To upgrade Barber Depot’s digital marketing without sacrificing already-functional content, the team at K2 Analytics designed and used a four-step plan to meaningfully build on the company’s success.

First, the team worked with the client to optimize Pay-Per-Click (PPC) efforts, helping refine target demographics, roll out real-time campaign monitoring, and better track, measure, and interpret performance.

By creating a professional and highly-informative blog for the client’s website, we were able to substantially boost their SEO ranking, using keyphrase wording to help their online shop stand out even further.

Our team developed a new social media marketing plan to strategically target unreached or underserved markets. Additionally, we designed and delivered a streamlined and user-friendly website to retain existing customers and attract new business.

THE RESULT

With help and attention from our team, Barber Depot is consistently the #1 ranked barber supply company in Las Vegas. The new and easy-to-use website design has boosted traffic and increased their leads, sales, and user base. Their online presence and following has been improved drastically with the partnership of K2 Analytics.