Choosing the Right Content for Email Campaigns

Email campaigns are a great way to reach out to your customers and offer them everything from thank you emails to promotional content that can create a relationship with them that allows you to become more than just a spammy email. While content marketing is advertising to sell a service or product, your customers don’t like feeling like all you do is try to sell them something.

That’s where brand identity becomes important. It’s important to create content that puts your name out there while not necessarily asking for anything. This means including various emails in your email campaigns that not only create a personal connection but it’s also a way to become a resource and authority in your industry. Try these suggestions from K2 Analytics for your next email marketing campaign.

Before you start sending emails out to all of your clients, you should make sure that your email campaigns are automated. Automation allows you to work without having to do easily repeated tasks. This means you can set your emails up to send specific emails as your customers trigger them. This also makes it so you don’t forget to send emails regularly.

Welcome Emails

When your customers purchase a product or sign up for your newsletter, you should always ensure they receive a thank you, welcome, or confirmation email. This is a quick and easy way to thank them for their support.

Promotional Offers

One of the benefits of signing up for a company’s email list is the promise of discounts for promotions that they otherwise wouldn’t have received. This exchange allows you to have your previous customers’ ears in exchange for some sweet deals. Throw your loyal customers some sweet 10% off discount codes, or let them know about that big sale that’s coming up.

Blogs and Social Content

As I mentioned, nobody likes being told to buy, buy, buy. It can turn away your previous clients. Instead, mix up the kind of content they receive with updates from your other social platforms. This is a great opportunity to send your email list highlights from your Facebook, Instagram, Twitter, or your latest blog! Not only does this break up the constant stream of “buy this,” it sends customers to other areas of your online presence.

Loyalty Rewards

Another cool feature of automating your email campaigns is the ability to set up triggers that reward your customers for their loyalty. You can set up a rewards program that sends your customers a discount code after they spend a certain amount of money online. You could create a tiered system to reward clients continuously.

Company and Product Updates

Another great type of content to include in your email campaigns is a simple update on how your company is doing or any products about to hit the market. Think about what kind of emails you get from companies like Apple every few months. The new product, in a new color, or at a new price, etc.

At the end of the day, the point is to mix up what kind of content you send out so that you don’t overload your customers with the same kind of content that will turn them off. Have fun with it, and be creative.

How do you get started? Contact K2 Analytics today to start building your most effective e-mail campaign yet!