User Experience and How UX Can Help Your Website Rank

Suppose you have a platform where your users, customers, or clients interact with your business, like a website or app. In that case, you need to understand how user experience (UX) can help your website rank (which helps your business advertise more easily). You don’t have to be a web developer or designer to understand why UX is important; that’s what your friends at K2 Digital Marketing are here for, but it sure doesn’t hurt! Here’s how UX can help your website rank.

What Is UX

First off, let’s understand what UX means beyond the abbreviation. UX refers to any design made with the consumer or user’s point of view taken into consideration. If design were an iceberg, the tip of the iceberg would be the user interface (the visual designs, etc.). The UX would be everything beneath the surface, from the usability to the content strategy behind the design.

A great example of this is your favorite website. Yes, it’s aesthetically pleasing, but does the layout make sense? Is it easy to navigate? Does it make sense to you, or does it make you want to leave immediately when you open a page?

How Will Google Measure UX for Ranking Your Website?

When it comes to the factors that help Google determine the quality of your user experience, it will use previously established factors laid out in Search Console’s Core Web Vitals: loading, interactivity, and visual stability. In addition to those factors, it will also use mobile-friendliness, safe browsing, HTTPS security, and Intrusive Interstitial Guidelines.

Mobile-Friendliness

Whether your main goal is to rank in search engines or not, having a mobile-friendly website is vital for any business. Over 75% of internet users browse on their mobile devices, so it is important to have a website that easily translates to mobile. Mobile-friendly web design should be a staple of every business. While UX design is important for search engines, it is more important for the actual customer using your website.

Safe-Browsing

When it comes to search engines, Google rewards websites that provide the user with the best experience. This means that the website needs to be free of malware, harmful downloads, and deceptive pages. If your website looks or feels shady, it will be penalized. It is important to adhere to safety guidelines and register your website with Google Search Console even if you aren’t experiencing security issues.

Https-Security

Part of the user experience is security. Every website should have a TSL (formerly SSL) certificate that gives the website the S in HTTPS. This digital certificate authenticates a website and allows an encrypted connection to the website. HTTPS encryption is an important part of Google’s transparency report and will surely be factored into how Google ranks pages.