7 Blog Ideas for Content Marketing

Keeping an engaging, consistent blog for your brand works wonders for spreading business awareness, engaging with audiences, and providing useful information pertaining to your industry. Blogs create opportunities for the expansion of your brand in numerous ways and by going above and beyond with a blog, people will take notice. What’s challenging though, is coming up with topics and blog ideas to get started. Here are seven blog ideas K2 Analytics use to keep our marketing content unique and captivating.

Blog Ideas For Your Business

1. Ultimate Guide Posts

Be an industry leader by producing guides for your audiences and clients; like this ultimate guide to making money as a blogger. “Listicle blogging” or blogging in a list or checklist form keeps readers attentive and interested. People are always on the lookout for ways to improve their lives in any way possible, so giving them the opportunity to learn will always have them coming back to you again and again.

2. Seasonal/Holiday Posts

If you’re running out of ideas for blog content, look at your calendar. Use seasons, holidays, awareness months, and special days to produce content around your brand. For example, if you’re a skincare brand and summer is coming up, you might want to inform the public about the importance of sunscreen.

3. “How to…” Posts

Share tips and tricks about your industry’s knowledge by doing “how to” posts. People are constantly searching for how to properly do this and that and writing an attractive how-to post will make you a credible source. List instructions and easy steps on what it takes to do something successfully or correctly.

4. Benefits and Disadvantages Posts

Because you want people to think of you as an expert or professional, you want might write about mistakes and what to avoid in your industry and visa-versa. Make a list of “Top 10 Ways to Avoid…” or “5 Benefits of…” Doing this will help boost your SEO content as well.

5. Interviews with Industry Figures

Coordinate interviews with outside sources or consider having guest bloggers contribute to your site. This kind of content helps with industry networking and merges numerous audiences into one platform. This is also an opportunity for your brand to learn from other industry leaders and apply it to your very own.

6. Current Events and Trends

Always be aware of current events and trending topics in your community, nationwide, and globally. Use this to your advantage by doing opinion posts, reaction posts, or simply doing an overview of it all. For example, if a women’s march is currently happening, you could a blog about feminism and how it relates back to your brand.

7. Inspirational Posts

Don’t only be an expert by providing credible and functional information to the public, but be a role model or inspiration as well. Audiences are always fond of having a human connection when it comes to brand interaction so don’t be afraid to share your favorite quotes, customer testimonials, and success stories.