Context Hails Queenship in Email Marketing Campaigns

“While content is king, a queen, email is needed to complete its kingdom.”

Despite what other people say, the use of email is not dead. Context hails queenship in e-mail marketing! We strongly suggest utilizing email marketing to their advantage through strong contextual data.

Unskilled marketers will say that email marketing is stagnant, but a misconception clouds them. Instead, it is going through an unbelievable evolution that businesses that use them often see significant results for every $1 invested. With people hooking up their email accounts to their mobile devices, these are untapped opportunities waiting to be discovered! With other businesses already utilizing email campaigns, the battle of engagement arises. Not only are they required to produce great content, but they need to stand out.

In the digital sphere, content is deemed king. Nowadays, online marketing is growing in a way that continues to evolve digital experiences. So while content is king, a queen is needed to complete its kingdom.

But what is compelling enough or a king in online marketing? Context. Visual and invisible cues relevant to a user are important in contextual data. While 68% of marketers believe they’re doing an excellent job personalizing an email, about 70% of consumers beg to differ. What does this mean to email marketing? A change and reconstruction context is necessary to see the consumer eye to eye.

We’re past the “Dear [insert name]” technique. It’s an ineffective method discouraging people from pursuing its call to action. When marketers want a successful email marketing campaign, they may want to consider the deployment of context in their approach.

Context Marketing– What is it?

Is it a type of marketing that helps consumers quickly find what they are looking for? Consumers are looking for real-time value and a campaign they care about when they open the message. Does the email provide relevancy? If not, what can you do differently?

Contextual email marketing focuses on delivering personalized experiences to its audience. Experienced marketers can all agree that personalization helps consumers feel connected to a brand. Other marketers think that personalization is shallow. Their audience is numb to effortless campaigns with non-personalized service offers and incessant email solicitations.

Relevance in Time and Location

Companies that send last-minute deals in their hometowns are perfect for those looking for a bargain for their next weekend getaway. However, if the same email is sent to someone already on vacation, the consumer feels left out of the deal. No personalization efforts are available to them, making them feel like they’re missing out on a deal.

Contextual email is the art of understanding preference, time, location, experiences, and instrumental deliveries. Content focuses on what is offered; context is about where and when. When marketing understands that context is the queen, it will drive customer engagement to the roof. It builds brand advocacy and revenue.

Examples of Context Relevancy

News – Brands that bring local news to their hometown create value, which vanishes when they leave the city. When you tailor local news that brings relevance to your consumer, they understand that your brand is there to help.

Imagery – When the customer travels, businesses must show visual presentations of their new location. These visual cues are efforts to show that your brand is consumer-centric. You genuinely want to provide appropriate content at the right time.

Tips – While they’re on vacation, provide them with directions to hotels and restaurants according to their budget. This will give your consumers a better experience during their vacation.

When you want to create a valuable brand for your customers, you want to consider a contextual email marketing campaign. At K2 Analytics, we recommend that these useful techniques generate more revenue and strong brand awareness. So the next time you work on an email campaign, ask yourself, “Is it relevant and personalized to my consumers?”