How To Install Facebook Pixel On Your Website

With digital sales and digital mediums on the rise, your business needs to do everything to increase its online presence. First, start off by creating a business page on all social media platforms with all the accounts with similar handles. This will ensure that you’re easily found online. Second, you need to start advertising campaigns and track their progress. One way to go about tracking your social media campaigns is to use a Facebook Pixel.

If you don’t know what that is or how to install it on your website then you’re in luck! We’ll be breaking down step-by-step how to install a Facebook Pixel on your website.

What Is A Facebook Pixel?

A Facebook Pixel is a powerful tool that tracks the success rate of a digital advertisement by looking at people’s behavior on your website. This is extremely important to know as it will give you a better idea of what efforts are not going well. It works by targeting the right audience that you want, reaching more people that are more likely to take any action on your products and measuring the overall effectiveness of the advertisement.

Now, in order to install a Facebook pixel then you need a few things.

What You Need Before Installing

Installing a Facebook Pixel is easy, but you will need the following to get the process started.

Business Page on Facebook.
A website domain on WordPress, Squarespace, etc.
Download the Facebook Pixel plugin for WordPress, Squarespace, etc.

Step-By-Step Installation

Now that you have a website domain through WordPress you need to log in to your Facebook business page and follow these steps to install a Facebook Pixel on your website.

Step One

Log in to your Facebook business page.
Once logged in click the Facebook logo to take to you to the dashboard.
Then, click on Business Tools and click on Business Settings.

Step Two

Once in Business Settings go to Accounts then click ‘Pages’.
Then, click on the ‘Add’ pages and add your business page.

Step Four

Click on Data Sources.
Then, click on Pixels.
Once on the Pixels dashboard name the campaign and add your website URL.
Once done with this click on Continue.
After that click on create pixel now.

Step Five

Go to your WordPress website and sign in.
Once signed in go to the Plugins tab.
Once within the page upload the plugin you downloaded earlier.
After you uploaded the plugin click on ‘Activate Plugin’.
After the plugin is activated go to the Facebook tab within the user admin.

Step Six

Once within the plugin click on Get Started.
Sign in again with your Facebook Business page.
Click on continue.
Then, double-check that the right Business Manager, Ad Account, and Facebook Pixel are correct within the Business Facebook page.
Lastly, click on continue.
The last step after you’ve double-checked your work is to click confirm on ‘Connect your business to Facebook’.

Step Seven

After you’ve done all those steps within your website then go back to Facebook.
Then click on continue until you go to Verify Connection.
Enter your website URL again and click Send test traffic.
Lastly, check if the pixel is active, and then go to the confirmation page and click close.

After following these steps you’ll be finished installing your Facebook Pixel to your website! Setting up a Facebook Pixel will help you with the digital presence to expand your business.

Follow K2 Analytic’s News for more tips and tricks to help your business grow online.