K2 Analytics was honored to be a part of the founding team for this gorgeous brand, Laterra Gems. We started with naming the business, developing the logo, and developing the tagline.
Then, we designed a multi-platform Gemstones e-commerce website that has been effective in selling every product in the stores. Laterra Gems has now grown to have 5 physical retail locations, located in Las Vegas, NV.
www.laterragems.com
Any time we take on a client launching a new business, we know our work is cut out for us. A new business like Laterra Gems, an elegant Las Vegas retail shop that sells jewelry, art, and beautiful crystal gemstones, requires elegant branding to match. With Laterra Gems, we were starting from zero, meaning we needed to create a brand identity, and an online presence with web design, and social media.
Branding: We began by creating the Laterra Gems brand. We came up with a logo and color scheme that matched the beautiful products that they would sell. We have worked with brands that sell gemstones and crystals before, but Laterra takes it up a notch, and so did we. Everything about their brand lets you know that they are committed to delivering products that are visually appealing as well as full of the earth’s energy.
Web Design: It’s difficult to market and promote a business that doesn’t have a website. So we got to work and started to create a website that incorporates all of the elements of Laterra brand: the colors, the earthy feel, and the elegance they present. We follow SEO best practices and incorporate them with great content, stunning images of gemstones, and information about services they only offer in-store.
Laterra Gems had a successful launch! This was an exciting branding and web design project for us to participate in. Their website looks stunning, and their branding is on point to help them attract the right customers. Laterra is a young business bringing a fresh new take on the industry they serve, and its beautiful website is a testament to that.
